Direct Line is a fantastic success story. We started from scratch in the UK in April 1985 with a single product - car insurance, and just one way for our customers to buy - over the telephone. Today we have over five million customers and a broad range of products and services. We do business over the phone and on the Internet, and we also do it internationally, with businesses in Germany, Italy and Spain. The secret of our success is great products and services, competitive pricing, outstanding customer service and a real belief in our employees.
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