| Product Data is a fundamental component of providing a positive user experience while shopping online. For most online retailers, e-tailers, resellers and distributors, creating standardized content for millions of SKUs in-house is simply not cost effective. |
Aggregating product data from thousands of
manufacturers requires efficient content management solutions. When information is in a standardized, normalized and structured format, eCommerce capabilities such as keyword search, parametric search, guided selling, side-by-side comparisons, up-selling/cross-selling and more are easily implemented.
