Our vision
Our vision is to be dedicated to helping customers thrive in a changing world. The world we live in and the way we communicate are changing, and we believe in progress, growth and possibility. We want to help all our customers make their lives and businesses better with products and services that are tailored to their needs and easy to use.
This means getting ever closer to customers, understanding their lifestyles and their businesses, and establishing long-term relationships with them.
We're passionate about customers and are working to meet the needs they have today and innovating to meet the needs they will have tomorrow.
Our strategy
We build long-term partnerships with our customers. With their support, we can maximise the potential of our traditional business, through a combination of enhanced quality of service, creative marketing, innovative pricing and cost efficiency. At the same time, we'll pursue profitable growth by migrating our customers to new wave products and services, such as ICT (information communications technology), broadband, mobility and managed services.
Our values
Our corporate identity defines the kind of company we are now and the one we need to be in the future.
Central to that identity is a commitment to create ways to help customers thrive in a changing world. To do this we must live our brand values:
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Trustworthy - we do what we say we will
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Helpful - we work as one team
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Inspiring - we create new possibilities
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Straightforward - we make things clear
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Heart - we believe in what we do
We are committed to contributing positively to society and to a sustainable future. This is part of the heart of BT.
If you feel you have received excellent service from someone in BT and that they have exemplified the BT values, why not tell us about it so that we can ensure outstanding performance becomes business as usual.
Excerpt From: http://www.btplc.com/Thegroup/Ourcompany/Companyprofile/Ourvalues/index.htm
