nmfn.com

Northwestern Mutual
Type	Mutual
Founded	1857
Headquarters	Milwaukee, Wisconsin, USA
Key people	Edward J. Zore, CEO
Industry	Insurance: Life & Health
Revenue	▲$21.4 Billion USD (2007)
Employees	5,500(2008)
Website	www.nmfn.com

Founded in 1857 in Janesville, Wisconsin by John Johnston, the company quickly grew and moved in a few years to Milwaukee. Despite the difficulties encountered in the pre Civil War era, the company resisted and by 1970 it was the 8th insurance company measured by the level of insurance-in-force in US. During the 1973 Panic, which saw many insurance companies go bankrupt, the cautious approach employed prevailed and Northwestern came out of it strengthened. During 1874 and 1906, the company was led by Henry Palmer, a legendary figure in the corporate history. He expanded the company to new heights and has set new policies which would ultimately become the standard in the industry. The early adoption of technologies like the telephone and the typewriter is another aspect that defines this era. From 1910 to 1920 the company saw World War I, the Titanic disaster and the Spanish Influenza virus, but the company has survived yet again the insurance payments and the level of insurance-in-force reached a staggering then 2.2 billion dollars at the end of the decade. In the years of the Great Depression and the World War II, the company resists yet again and emerges victorious in 1946 as one of the top American companies. Northwestern was one of the very few companies that didnt make workforce reductions during the Depression years. 1974 sees the breaking of a taboo, as Northwestern finally appeals to advertising with a slogan that would make history:The Quiet Company. This is the moment that is linked with a remarkable raised brand awareness in the US. The next decades saw the company thriving and becoming one of the most trusted and respected companies in the field. The name of Northwestern Mutual Financial Network dates to 2000, to properly reflect the ever growing portfolio of services that the company is offering.

This article uses content from http://www.AboutUs.org and http://www.wikipedia.org