Without the airy outdoors, W.C. Bradley would suffocate. The company's Char-Broil division is a leading producers of outdoor barbecue gas and electric grills. In addition, W.C. Bradley makes Thermos-brand grills; Lamplight Farms oil lamps, Tiki torches, and scented candles; and Lew's, Martin, Quantum, Van Staal, and Zebco fishing gear. The company's wares are sold to major retailers worldwide, including Sears, Roebuck, Home Depot, Kmart, and Wal-Mart, and through its own Web sites. It also runs a PGA Tour Stop shop in Florida. Incorporated shortly before the 20th Century by William C. Bradley, the company is run by the family's fourth generation; chairman Steve Butler is the nephew of Bradley's grandson.