As the number of broadband and mobile data customers continues to grow, communications providers are in a race to introduce compelling services that attract new customers and help further their existing relationships. 
In addition, as new services, networks and devices converge, complexity is inevitable, posing new challenges and risks for service providers.
To mitigate these risks and address these challenges, nearly half of the world’s leading communications providers rely on digital life management solutionsfrom Motive, an Alcatel-Lucent Product Group.
Motive digital life management software helps service providers deliver new generation of IP-based services that seamlessly integrate voice, video and data into a single connected experience. With Motive products, operators can leverage one service management platform to automate and remotely manage key customer touch points throughout the service lifecycle, across multiple services, networks and devices. The result is a consistent, unified experience for both customers and service providers that accelerates the rollout of new and converged services, reduces operational costs, drive revenues and builds lasting brand loyalty.
