Company History : Quality at BI® : Affiliations : Locations : Contact Us
Although we always prefer to talk about how we can serve our clients, here's some basic information about us.
BI® is a privately held company established in 1950. We're often asked what BI® stands for. We are The Business Improvement Company that produces measurable results for our customers.
- We have more than 1000 associates delivering innovative solutions; our clients rate their satisfaction of our service 9.2 on a 10 point scale.
- BI®'s associates are located in 28 offices in North America, the UK, Australia, Asia Pacific and the Middle East. We design and execute programs for large companies nationwide and globally.
- Our sales are in excess of $470,000,000.
- We serve 9 key industries: automotive, banking, healthcare and pharmaceutical, financial services and insurance, food, manufacturing, retail, technology and telecommunications.
- BI® has recently made 2 strategic acquisitions to complement our services. Digital Marketing provides customized and segmented direct marketing solutions. The Mint Organization expands our worldwide footprint into Australia, Asia Pacific and the Middle East.
Our goal is to bring you creative thinking and solutions to address your employee, sales channel and consumer market challenges. And we'll provide memorable, personal service along the way.
Industries We Serve
We’ve worked with the leaders in industries from automotive to healthcare to telecommunications. In the process, we’ve seen what drives results within–and across–industries.
Rock the Vote
Background
Rock the Vote, a non-profit, non-partisan organization committed to engaging young adults in the political process, wanted to register and drive one million voters to the polls for the 2004 election. At the same time, they wanted to build on their 14-year-old brand by harnessing cutting-edge trends and pop culture to make political participation cool.
Issues
- Register 1,000,000 young adults to vote and engage them in the political process.
- Provide young adults with the chance in interact with their blue chip sponsor brands, Sunkist, Cingular/Motorola, and Ben & Jerry’s in an immersive and engaging touring experience.
- Provide sponsors with a significant ROI as measured by impressions, leads and brand awareness.
Solution Approach
The Rock the Vote Festival tour deployed single-day music extravaganzas featuring breaking artists and an array of custom-designed sponsor activities to engage young adults and get them involved in the political process. Attendees were witness to the full complement of Rock the Vote properties and sponsor activity areas, forming a one-of-a-kind experiential event community. Loaded with a wide range of sponsor-inspired “eventivities” to pull attendees in, the environment created an organic, free-flowing opportunity for sponsor brands to create one-to-one connections with the discerning Gen-Y primary demographic.
Result
The Rock the Vote Festival Tour was an unprecedented success. Rock the Vote surpassed their goal and registered more than1.5 million young adults to vote. At each stop on the 28-city/campus tour, the experience averaged anywhere from 2,000-10,000 attendees. Sponsors received a priceless amount of exposure and tens of thousands of one-to-one interactions.
