Newell Rubbermaid Inc. markets consumer and commercial products. It operates in three segments: Newell Consumer, Newell Professional, and Baby & Parenting Essentials. The Newell Consumer segment offers Rubbermaid food and home storage products; Sharpie and Paper Mate writing instruments, including markers, highlighters, pens, and pencils, as well as Parker and Waterman fine writing instruments; Calphalon gourmet cookware, bakeware, cutlery, and small kitchen electrics; Goody hair care accessories; and Levolor cabinet hardware, drapery hardware, and window treatments. This segment provides its products to mass merchants, warehouse clubs, grocery/drug stores, office superstores, office supply stores, contract stationers, and retailers. The Newell Professional segment provides Irwin hand tools and power tool accessories; Lenox industrial bandsaw blades and cutting tools; Shur-Line manual paint applicators; Dymo office technology solutions, such as label makers and printers, teaching and card-scanning solutions, and online postage; and Rubbermaid Commercial Products cleaning and refuse products, hygiene systems, material handling solutions, medical and computer carts, and wall-mounted work stations. This segment offers its products to mass merchants, home centers, department/specialty stores, industrial/construction outlets, custom shops, contract customers, and other customers. The Baby & Parenting Essentials segment provides Graco, Aprica, and Teutonia infant and juvenile products, such as car seats, strollers, highchairs, and playards. The company operates in North America, Europe, the Middle East, Africa, Latin America, and the Asia Pacific. Newell Rubbermaid Inc. was founded in 1903 and is headquartered in Atlanta, Georgia.
