rab.com

RAB was formed some 50 years ago as the trade promotional arm of the commercial Radio industry in the United States. RABs goal is to increase awareness and use of Radio advertising and to develop the skills and success of Radio marketing representatives and their managers. RAB is highly respected for the quality of the training, research, and sales promotion services it provides to member stations, groups, and networks. RABs trainers have presented seminars for more than 100,000 Radio salespeople, clients, and managers in more than 15 countries in just the last four years. RAB also presents the worlds largest convention dedicated exclusively to Radio sales, marketing, and management issues the RAB Marketing Leadership Conference. RABs National Marketing Department works with major national advertisers and their agencies. Their presentation entitled Building Brands With Radio has been well received by more than 200 national clients, marketing directors, and brand managers.

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