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Recognize Lead Quality - Faster

Every Sales or Marketing Manager wonders how they can improve the production of their respective inside/telesales teams, but no one seems to have the answer. Is it prospecting time? Is it your leads? Is it you? CSO Insights, a sales effectiveness research and benchmarking firm, has conducted numerous studies on companies throughout the industry tackling this exact question, and the results are stunning. Come listen to Barry Trailer of CSO Insights share these studies with you and explain what is and what is not working regarding inside/telesales in the industry today. In this webinar you will learn:

  • Why the ability to generate new leads is tied directly to sales' satisfaction with lead quality/quantity.
  • Why a higher percentage of selling activity doesn't necessarily lead to higher quota attainment
  • Why sales process implementation is still fairly limited
  • How much annual revenue is contributed by inside/telesales
Barry Trailer is a managing partner and co-founder of CSO Insights. In addition to more than twenty-five years of professional selling experience Barry has also been president of Miller-Heiman, a respected sales training firm and Goldmine, a well known CRM application. Barry is also a regular contributor to CRM magazine, CustomerThink.com and, co-author of featured research in the Harvard Business Review.

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