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Jigsaw debunks the popular CAN SPAM myths
If you're like most sales and marketing professionals, you are constantly looking for ways to acquire new customers cost effectively. Due to confusion around CAN SPAM, compliance, and privacy issues, email has not been used nearly as effectively for prospecting, lead generation, and new customer acquisition. Join Jigsaw's VP of Sales and Business Development, Kevin Akeroyd, for this informative webinar. Kevin will explain the trends in B2B customer acquisition and show you new ways to explore fresh approaches to multi-channel campaigns while adhering to best practices and legal compliance. This will help you improve your new customer acquisition and the ROI on your sales and marketing spend.
Attendees will learn:
- How to use email for customer acquisition while being CAN SPAM compliant
- Trends in B2B marketer usage and privacy practices
- Trends in the effectiveness of B2B email for acquisition and lead generation
- Sourcing high quality prospecting email data and services
- How to grow and maintain your sales and marketing database.
- Email in a multi-channel strategy.