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Sharpening your Email Acquisition Skills in a Stagnant Economy
The economy maybe be slowing down, but chance are your sales and marketing goals are not. If you're like most sales and marketing professionals, acquiring new, qualified customers for the lowest cost will be one of the most important ways you drive value for your business (not to mention keep your job) in 2009. Luckily, email marketing remains one of the easiest and most cost-effective ways to improve your customer acquisition and increase your ROI. Join email industry veteran and Jigsaw's VP of Field Operations and Marketing, Kevin Akeroyd, for this webinar showcasing quick, easy and actionable tips for making the most out of your email campaigns.
You'll learn:
- How to use email for high quality (but low cost) customer acquisition
- Tips for making your campaigns stand out from the crowd
- Trends in the effectiveness of B2B email for acquisition and lead generation
- Sourcing high quality prospecting email data and services
- How to grow and maintain your sales and marketing database
- And do all this while staying 100% compliant with Can Spam and all DMA B2B Email Best Practices