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How Buyers Make Decisions TODAY
The classic awareness-interest-desire-action marketing formula is dead. The explosion of social media has challenged traditional ways of understanding how buyers behave, leaving marketers and salespeople scrambling to figure out how their buyers are making purchase decisions.
Presented by Stuart McFaul, president of the award willing Spiral Group, this Webinar will use real-world examples to illustrate the new process B2B and B2C buyers undertake when making a purchase. Marketers and sales people will learn how to effectively get into the head of buyers and pick up easy, actionable tips to win both mind and market share.
You'll also learn:
- The 7-step real-world behavior of buyers today- why they make the decisions they do and how to align your marketing and sales with their habits
- The two key branding elements overlooked by most marketers that - if not addressed - can torpedo your efforts
- The inevitable near-term technology paradigm shift that will force marketers and salespeople to better synch their efforts
- How multimedia will powerfully impact your marketing/sales efforts- and it will be beyond your control
- Why unhappy customers can be your key to greater marketing success
- The one-word company mantra that can convert your customers into evangelists
Presenter Randy Simms brings over 15 years of recruiting experience as well as being a trainer, consultant, and corporate speaker covering best practices in areas such as: Business Communications, Sourcing Top Candidates, and Motivation.