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Cold Calling in the 21st Century: The New Rules
In today's difficult economy it has become harder to generate qualified leads from the traditional sources: marketing, referrals and networking. More and more sales professionals are now looking to cold calling to fill the gap between the number of new business appointments they are able to generate from traditional methods and the number of new business appointments they actually need to meet their sales goals.
While cold calling has become more important than ever before, many sales professionals still struggle with it. Cold calling today is direct, targeted and strategic. Join Wendy Weiss, The Queen of Cold Calling, for this important webinar where she will reveal the formula you need to successfully reach decision-makers directly, get your foot in the door and gain new customers. You will learn how to:
- Find the prospects who are most likely to buy
- Build rapport and respect with your prospects and find their hot buttons
- Make your message resonate with your prospects so that they want to hear more
Wendy Weiss, The Queen of Cold Calling, is an author, speaker, sales trainer, and sales coach. She is recognized as one of the leading authorities on lead generation, cold calling and new business development and she helps clients speed up their sales cycle, reach more prospects directly and generate more sales revenue. Her clients include Avon Products, ADP, Sprint and thousands of entrepreneurs throughout the country.
Wendy has been featured in the New York Times, BusinessWeek, Entrepreneur Magazine, Selling Power, Sales & Marketing Management and various other business and sales publications. She is the author of the book, Cold Calling for Women and the recently released, 101 Cold Calling Tips for Building New Customers in a Down Economy. She is also a featured author in two recently released books, Masters of Sales and Top Dog Sales Secrets. Learn more about Wendy at http://www.wendyweiss.com