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Buyer 2.0: Adapting Your B2B Marketing & Sales Programs to a New Generation of Buyers
In today's economic climate, B2B buyers and their buying habits have changed significantly. Learn how to adapt your marketing and sales programs and staff to engage and interact with today's B2B buyers.
In this webinar, you will learn that understanding today's buyer can:
- Match your business to a new buying cycle
- Sell & capitalize on current buyer behavior
- Build and fill your sales pipeline, and close deals faster while cutting costs
- Generate more revenue and greater ROI
- Make the CEO, CFO, and COO very happy
Craig Rosenberg is the author of the Funnelholic and VP of Products and Services at Tippit, Inc. Prior to Tippit, Craig spent years as a consultant for SalesRamp where he designed, built and managed lead-generation and inside sales strategies and processes for high-tech startups. During that time, Craig built lead generation machines at over 25 different companies in various high-tech verticals ranging from business applications to IT infrastructure. Visit Craig's B2B Lead Generation Blog at www.funnelholic.com.