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Social Media, Demand Generation, and the Evolution of Marketing
The new emphasis on social media is forcing marketing departments everywhere to find new ways to succeed as they transition into this new reality.
In this information-packed session led by Steven Woods you'll get beyond the buzzwords and hype surrounding social media and learn how to think about social media in the context of your demand generation strategy. With real world examples from a variety of industries, Woods will bring a new perspective and challenge the way we think about campaigns, marketing assets, analysis, and our prospects.
You'll leave this webinar with actionable strategies and tactics you can use to better re-orient your existing marketing organization and marketing approach to the evolving world of social media.
Steven Woods is the author of the new book "Digital Body Language - Deciphering Customer Intentions in an Online World". He is an industry expert and CTO of Eloqua.