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Finding the Elusive "Killer" Value Proposition!
If you: 1) Face sales objections you can't overcome, 2) Have long sales cycles and must resort to discounting to win, and 3) Don't stand out as unique in your industry, then you need a "Killer" Value Proposition!
A "Killer" Value Proposition is the foundation for all marketing & sales success, ensuring that once you have a prospect's attention — what you tell them is so compelling that buying from you is a no-brainer.
In this Webinar, you'll learn:
- The #1 question a Value Proposition must answer
- What makes a value proposition "Killer"
- The building blocks of great Value Propositions
- Value Proposition pitfalls to avoid at all costs
- How to create "Killer" Value Propositions for commodities, invisible services & technology
Steve Rankel is the founder of Product180.com, author of The Killer Value Proposition Toolkit, and an expert in helping companies sell more by improving their value proposition and messaging. To submit questions prior to this event, email Steve at: steve.rankel@product180.com.