Press Release
Jigsaw Webinar Series Gives the Gift of Improved Email Campaigns and Corporate Outreach this December
Jigsaw Launches Improved Approach to Business Intelligence with Web 2.0 Functionality, Superior Organization and Instant Data Access
SAN MATEO, CA - December 11, 2008 - As part of its free informational webinar series on best practices in data management, Jigsaw (www.jigsaw.com), a leading provider of business information and data services that uniquely leverages user-generated content contributed by its global business-to-business (B-to-B) community, will present two webinars this month: "Sharpening your Email Acquisition Skills in a Stagnant Economy," December 16 at 10:00am PST/1:00pm EST and "Cracking into Corporate Accounts," December 18 at 10:00am PST/1:00pm EST.
Sharpening Your Email Acquisition Skills in a Stagnant Economy
To commemorate the launch this month of its "Email Learning Center" - a resource of expert tips, techniques and news to power the most effective, deliverable and compliant email campaigns - this email-focused webinar shares techniques on how to leverage email marketing in order to improve customer acquisition and increase ROI.
Jigsaw Research Tab harnesses the power of Web 2.0 tools, including RSS and social network sites to deliver relevant, aggregated business intelligence. In one view, individuals now have instant access to a company's recent news and announcements, Web analytic details, job listings, financial information, maps and more. Used in conjunction with "Jigsaw Unlimited," a newly released subscription model that gives users full and unrestricted access to Jigsaw's database of 11 million business contacts, Jigsaw is the one-stop-shop for comprehensive business intelligence.
As the economy slows, sales and marketing goals will not, and successful email campaigns can provide a significant boost. For B-to-B professionals, acquiring new and qualified customers at a low cost is an important method to drive value for businesses and retain jobs, especially with the bumpy economic road ahead. Join email industry veteran and Jigsaw vice president of field operations and marketing, Kevin Akeroyd for a webinar centered on actionable tips for making the most of email campaigns.
In this Jigsaw webinar participants will learn:
- How to use email for high-quality, low-cost customer acquisition
- Tips for making campaigns distinguishable and unique
- Trends illustrating the effectiveness of B-to-B email for acquisition and lead generation
- How to source high quality prospecting email data and services
- Strategies for growing and maintaining sales and marketing databases
- Tactics to remain compliant with CAN-SPAM and DMA B-to-B email best practices
Registration for this free Jigsaw webinar is available at: https://www1.gotomeeting.com/register/185493834
To learn more and register for Jigsaw's free Email Learning Center visit
http://jigsaw.rsys3.net/servlet/website/ResponseForm?qlE.26tHps_sLHkgpgn_kLlhNkJL_JLgmLk
Cracking into Corporate Accounts
Selling in today's corporate market requires overcoming many obstacles, from unanswered phones and calls routed to voicemail to messages never returned. Join webinar host Jill Konrath, a leading sales strategist, business advisor and author of the bestselling book, "Selling to Big Companies," to learn strategic selling techniques and tips for gaining access that can help sales and marketing professionals crack into these lucrative accounts for their teams. Konrath brings experience as the founder of SellingtoBigCompanies.com and "SheEO" of Sales Shebang, a conference for women in sales.
In this Jigsaw webinar participants will learn strategies to:
- Craft a powerful value proposition
- Create customer-centric messaging
- Develop an account entry strategy that builds over time
- Launch a multi-faceted account entry campaign
- Shorten the sales cycle and differentiate from competitors
Registration for this free Jigsaw webinar is available at: https://www1.gotomeeting.com/register/185493834.
About Jigsaw
Jigsaw ( www.jigsaw.com ) is a leading provider of business information and data services that uniquely leverages user-generated content contributed by its global membership. Today, the Jigsaw community and more than 500 enterprises use the Jigsaw directory to access information for 11 million business contacts and 1 million companies. Jigsaw delivers low-cost and easy access to high-value business information that can be used to identify key decision makers and people for purposes such as sales, marketing, recruiting and customer service. Founded in 2004, Jigsaw is located in San Mateo, Calif. and is funded by Austin Ventures, El Dorado Ventures, and Norwest Venture Partners.
###
|
Company Contact: Shannon Duffy Jigsaw 650-235-8339 sduffy@jigsaw.com |
Media Contact: Patty Tredway Antenna Group 415-977-1933 patty@antennagroup.com |