Press Release
Jigsaw Enterprise Clients Report Increased Efficiencies in Sales Prospecting, Marketing Campaigns, Recruiting New Talent and Data Hygiene Processes
SAN MATEO, CA - October 9, 2008 - After experiencing an impressive 50 percent growth in adoption of Jigsaw Enterprise Solutions since January 2008, Jigsaw (www.jigsaw.com), a leading provider of business information and data services that uniquely leverages user-generated content contributed by its global membership of 600,000, recently administered its first quarterly survey to 7,000 Jigsaw members representing more than 600 enterprises. The goal of the survey was to better understand how data provided by Jigsaw is impacting business functions within the enterprise.
The survey revealed that individuals see a marked improvement across all enterprise functional areas when utilizing Jigsaw data services to power direct marketing campaigns, sales prospecting efforts, the recruitment of new talent and the ongoing maintenance of CRM solutions. A majority of respondents reported that their use of Jigsaw helped drive 10-50 percent increases in productivity.
Jigsaw surveyed 7,000 business professionals--representing more than 600 companies-who currently leverage Jigsaw in their businesses via one of the Jigsaw Enterprise Solutions; Jigsaw Clean, Jigsaw Team and Jigsaw Lists. Jigsaw enterprise clients span a diverse set of industries with the strongest showing from the following: business services; computers/electronics; financial services; healthcare/pharmaceuticals; media/publishing; software/internet; recruiting/staffing and telecommunications. In addition, the membership of Jigsaw includes members representing more than 92 percent of the Fortune 1000.
Responses to the survey revealed the following:
Improved sales and marketing efficiencies - 88 percent of respondents with the sales function report 10-50 percent sales productivity improvement, with 12 percent reporting an even higher level of improvement in prospecting efficiency; 88 percent of marketers surveyed reported a 10-50 percent increase in marketing campaign results, with 15 percent seeing a 50-100 percent improvement in their email campaigns specifically.
Jigsaw is a vital part of the toolkit for the enterprise - More than 68 percent of the respondents complement their use of Jigsaw with LinkedIn, Hoovers, or OneSource.
Jigsaw helps enterprise clients reclaim control of their CRM data - Across enterprise clients with customer relationship management (CRM) databases ranging from 20,000 records to more than 7 million records, using the Jigsaw Clean solution had significant impact. For these CRM databases the following data hygiene issues were discovered and rectified by Jigsaw: 91 percent of records were incomplete, with 69 percent missing one of the "big 4" fields: title, phone, email or address; 21 percent of records were no longer relevant and were flagged for the graveyard for "dead" contacts; and 3.9 percent of records were duplicates.
Jigsaw enterprise clients leveraging leading CRM solutions - Salesforce.com has the highest percent of Jigsaw users, with 44 percent of respondents listing Salesforce.com as their CRM solution, and 84 percent of those respondents rating the Jigsaw AppExchange application as "good" or "excellent." On average, Jigsaw users with CRM solutions accessed more than twice the number of Jigsaw contacts than the users without. For Jigsaw enterprise clients with a CRM solution that average 100 or fewer contacts downloaded per individual user, Salesforce.com, Act! and Microsoft CRM were the top CRM applications; while those that average 100 or more contact downloads per individual user are turning to Salesforce.com, Siebel and OracleOnDemand.
Enterprise clients likely to positively share Jigsaw with a friend - 91 percent of the enterprise clients responded they were "likely" to refer Jigsaw to peers.
About Jigsaw
Jigsaw ( http://www.jigsaw.com ) is a leading provider of business information and data services that uniquely leverages user-generated content contributed by its global membership. Today, the Jigsaw community and more than 500 enterprises use the Jigsaw directory to access information for 11 million business contacts and 1 million companies. Jigsaw delivers low-cost and easy access to high-value business information that can be used to identify key decision makers and people for purposes such as sales, marketing, recruiting and customer service. Founded in 2004, Jigsaw is located in San Mateo, Calif. and is funded by Austin Ventures, El Dorado Ventures, and Norwest Venture Partners.
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Company Contact: Shannon Duffy Jigsaw Data Corporation 650.235.8339 sduffy@jigsaw.com |
Press Contact: Paula Cavagnaro Antenna Group 415.977.1915 paula@antennagroup.com |